sitemapSitemaps and Search Engine Optimization (SEO)

One of my Search Engine Optimization (SEO) clients recently asked me if sitemaps helped with SEO. So I thought I would explain what sitemaps are, and why they important.

A sitemap (or site map) is a list of pages of a website, a way of organizing a website to help visitors and search engine bots find pages on the site. The sitemap identifies the pages and the data under each section which is typically organized in a hierarchical fashion. The sitemap enables the four biggest search engines Bing, Yahoo, Ask, and Google to have uniform and updated page information.

Sitemaps do not guarantee that all links on the website will be crawled, and being crawled does not guarantee the search engines will index, or process all your information. However, a sitemap is still the best way of getting the search engines to learn about your entire site.

Sitemaps are not a tool for search engine optimization. They do not affect your website ranking, but they do allow the search engines to make more accurate rankings and searches of your website by providing the data that a search engine needs, in a format that makes it easy to find.

To check to see if you have a functioning sitemap you can check out the sitemap validator.

If you do not already have a sitemap you can use the free sitemap generator.

To learn more about getting a sitemap running on your website cal Wayne at 781-956-9999 or fill out the Contact Us form.

the thinkerSome decisions in life are easier to make than others. The decision to change careers or a job has been rated as one of the most stressful decisions a person can make.

When making the decision to switch careers or a job, it’s important to have studied the various pro and cons of making the move, as well as the impact on you and others in your life. In addition, it is equally as important to explore the associated risks and rewards of making the change. In this article, I’d like to share some important considerations gleaned from my coaching work helping people to make decisions related to their future job or career path.

Identify What Makes You Happy

Consider the factors that would motivate you change your current situation and move toward your ideal job or career. Which of these factors might make you happier? Is it making more money? Being in a higher status position? Working for a different boss, or organization that values and uses your skill set, or fosters opportunities for growth? Using your creativity more? Being with more supportive colleagues?

Can You Change Without Changing?

Are you able to work with your existing boss or organization to make your situation better and increase your happiness on one or more of the happiness factors? Can you move to a different position in your field that utilizes the same or similar skill set? What are the range of opportunities if you do make a change?

Explore But Ignore Your Gut Instinct.

Your gut instinct is founded in your interpretation of past experiences that are influenced by all of your personal prejudices, positive and negative experiences.  While sometimes helpful, these experiences, oftentimes, make it difficult to evaluate most new situations objectively-especially those where you have had no prior experience. Try and suspend your biases while working through your career or job options.

Identify How New Situations Align with Your Values

Write down what you value, and rate these values from most important, to the least important. Think very carefully about the priority of each of these at your current stage in life and how they impact what career or job choice would make you the most fulfilled. Here are some examples of values to consider when writing out your list:

  • Peace
  • Security
  • Justice
  • Morality
  • Family/Significant others
  • Romance
  • Life
  • Personal Growth
  • Social Justice/Equality
  • Social Status
  • Wealth/ financial freedom
  • Accomplishment
  • Fun and Recreation
  • Authenticity
  • Compassion
  • Excellence
  • Fairness
  • Family
  • Harmony
  • Health
  • Making a Difference

Seek feedback from others

Ask others their opinions; not on what decision you should make, but present them with your rationale behind the options that you are considering and request their feedback on what factors they considered when they have made similar decisions in their lives. Ask them what did and did not work for them, as well as what challenges they faced and how they did or did not overcome them. Listen and learn from their experiences. Also ask people who are in careers that you are considering to meet with you to tell you about the challenges, opportunities, and rewards of their jobs.

Research the issue in depth.

By researching your options you can reduce any risk, uncertainty, fears or confusion. Research will enable you to gain varying perspectives and uncover your options, as well as help you distinguish between facts and opinions.

Reconcile your own interests and values, the feedback of others, and the facts derived from the research.

Set a time frame to make a decision, and then objectively review the feedback from others, your research and your own thoughts and values.  Reflect on which direction you would like to commit for now. Realize that although you are committing you can change direction if for some reason your plan does not work out.

Create Your Plan

Once your decision is made -begin to put action steps and timeframes on goal accomplishment. Get someone who can hold you accountable and mentor you toward your goal. This is where a coach, consultant or mentor is needed to help you put your ideas into action and increase the likelihood of your success.

Google+ for Health and Mental Health Professionals

March 6, 2012

Google+ for Health and Mental Health Professionals Social media sites like Facebook, Twitter and Linkedin are changing the way we communicate with each other. In September of 2011 Google announced their own social media site to compete with the other players for advertising dollars. But why should health professionals even care about social media? I [...]

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Business Associate Agreements: Are They Needed for Private Practice?

December 24, 2011

Business Associate Agreements and Private Practice If you transmit any patient information in electronic form in connection with a transaction for which the Dept. of Health and Human Services (HHS) has adopted a standard- then you are considered a “covered entity.” Covered entities are required to get signed business associate agreements with all partners and [...]

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What I am Thankful for this Holiday Season

November 25, 2011

The author write about things he is thankful for this Thanksgiving.

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What Are Your Negative Beliefs Costing You? Taming Your Gremlins

October 12, 2011

What Are Your Negative Beliefs Costing You? Taming Your Gremlins by changing our negative thoughts into positive thoughts. Attitudes are closely intertwined with our behaviors and one influences the other, so new behaviors must be developed that include setting goals, plans and actions.

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How to Get More Private Pay Clients

August 3, 2011

If you are looking to get more private pay clients-then you first have to understand why people will pay out of pocket and then provide services that meet their needs and solve their problems

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Do I Outsource Billing or use a Do-It-Yourself Billing Software?

July 25, 2011

As a private practice coach and health professional business consultant-one of the main questions my client’s face is whether to outsource their billing or use a do-it-yourself billing software.
In order to arrive at an answer that makes the most sense for them, I ask a series of questions to ascertain what will work best with their personality, work habits and practice goals.

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Webinars and Video Conferencing now Free with AnyMeeting

June 2, 2011

For many private practitioners webinars and videoconferencing is taking an increasing role as a core component to their marketing plan. Webinars are a great way to position yourself as a leader in the field and an expert in your niche. There is a new free service called AnyMeeting

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Tips for Building a Private Pay Practice

April 23, 2011

By planning ahead and creating and implementing a marketing plan that includes these private practice tips the private practice practitioner can position themselves to receive more referrals and with little to no insurance referrals

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Blogging for Private Practice

January 24, 2011

There are many reasons why blogging is a good idea to help you grow your practice. This article gives you tips for private practice blogging.

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This Private Practice Blog is for You!

January 21, 2011

This blog is for those seeking to start or expand their private practice. My hope is to make this blog be a go-to resource for any health professional looking for the resources necessary to manage their practice more efficiently, effectively and enjoyably.

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